- Furnishing ‘excellent’ effects => supplying results that could match the person’s intent more closely. Within the downside, if the informational benefit of the rich snippet satisfies the consumer's search question, it might get rid of the need to click on by for even more engagement. - Implementing rich snippets https://livebookmarking.com/story19266910/prestashop-back-office-login-geolocation-history-and-statistics-charts-options